Our Services

International Project Marketing

With over 50% of buyers for new development in London emanating from overseas, an ability to effectively target capital within the key global markets is fundamental to our client service.

Cushman & Wakefield benefits from a market leading global network with offices in over 200 cities and a trusted international brand. When buying off plan, reputation and track record are critical and Cushman & Wakefield pride ourselves in holding long term relationships with key investors, lending institutions and influential media across the leading sales centres in South East Asia, China and the Middle East.

To best leverage on our network, we have established dedicated ‘London Desks’ in key cities, complemented by a China desk in London staffed by native speakers able to conduct sales and after care in Mandarin, Cantonese and Malay.

Our approach is collaborative and we work with clients to ensure that the decision to market globally is well considered and unbiased; truly reflecting the individual qualities of the development and circumstances of the client. To reflect this, our service is also highly flexible and allows for multi-centre international roadshows, as well as discreet one-to-one marketing initiatives in specific geographies.


  • Exhibition and one-to-one marketing
  • Access to HNW investor databases
  • Coverage across established and emerging markets including Hong Kong, Singapore, Kuala Lumpur, Jakarta, Shanghai, Beijing, Bangkok, Dubai and Doha
  • Specialism in marketing across Mainland China with 20 offices across the region, alongside a dedicated China desk in London
  • Network of overseas intermediaries, coordinated through senior management within the London team
  • Access to overseas investors and funds through local and London based capital markets and investment teams
  • Continued exploration of new markets to track emerging capital
  • A one-stop-shop for investor services, with affiliated rental and management, furnishing and finance services
  • Investor specific research updates and detailed buyers guides.

Key People

Neil Batty
Head of International Project Marketing
+44 (0)20 3296 4303
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Effie Chia
Senior Manager
+44 (0)20 3296 3994
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